• Saffy Johnson (UK)

Not Sure How and What Fragrance to Use in your Product?


An Overview of Steps to Help You Select The Right Fragrance for your Product.

1) Establish marketing objective.


2) Determine fragrance objective.


3) Establish fragrance strategy.


4) Formulate the correct fragrance dosage.


5) Review final product.


6) Test final product with focus group.


7) Re-strategise fragrance strategy or re-formulate fragrance dosage.


8) Re-test with focus group.


9) ADOPT FRAGRANCE.

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