Discover the Sacred Wood : OUD

One of the perfumery world’s most precious ingredients, boasting an alluring and complex profile that unites luxury and tradition into a single scent.

It has generally been known in the perfumery market that Oud is very well accepted by Middle Easterners. This Oud's fragrance profile has a unique sharp herbaceuos wood with earthy undertone and light sweet balsamic and smoky nuances, that has begin seeping into perfumers' ingredient list, especially when it comes to creating premium and niche eau de parfum.

Recently, we showcased our latest Oud fragrance creations, THE OUD ELIXIR, in the beautyexpo & Cosmobeauté Malaysia 2024 in Kuala Lumpur Convention Centre (KLCC) . There are 8 creations in this THE OUD ELIXIR, meticulously designed to capture the essence of this magnificent ingredient.

Oud Elixir - The Shamar Oud	Oud Elixir - The Neo Oud
Oud Elixir - The Luxe Oud	Oud Elixir - The Aura Oud
Oud Elixir - The Allure Oud	Oud Elixir - The Dirham Oud
Oud Elixir - The Amour Oud	Oud Elixir - The Shalimar Oud

Nevertheless, the Far Easteners (eg China), have different scent perception of Oud. The Chinese Oud (沉香木) fragrance profile has softer powdery and woody notes, even though the plant species may be the same. This, generally, is due to the inoculation and extraction methods adopted.