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Selecting a fragrance for your product is never an easy decision. You do not know whether the fragrance suits your target market. Generally, you will test the fragrance with your target market and also, compare it with the competitors' products. Well, you can go further to understand the fragrance notes too. Understanding these notes (picture) will give you an advantage and also, eases your fragrance selection process.
Here are some examples.
Men's Eau De Parfum (Fresh crisp fougere)
Top Note
Coriander, Peppermint, Rosemary, Orange blossom
Middle Note
Jasmine, Iris, Geranium, Lavender
Base Note Amber Musk, Sandalwood, Cedar
Women's Eau De Parfum (Sensual floral, with sparkling aldehydic notes)
Top Note
Neroli, Aldehydes
Middle Note
Jasmine, Mayrose, Ylang Ylang
Base Note
Sandalwood, Vetivert
Unisex's Eau De Parfum (Herbaceous floral with a neutral base)
Top Note
Bergamot, Pineapple, Papaya, Green Tea Accord
Middle Note
Jasmine, Violet, Rose, Nutmeg, Cardamom
Base Note
Musk, Amber
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